WHO WE ARE
Running Data Experts
We provide detailed, data-driven insights into running shoe performance at major races worldwide. By capturing and analyzing brand share and shoe model data, we help leading brands like Adidas, Asics, Saucony, New Balance, and Hoka understand market trends and enhance their products.
David JEWELL
President
At 17, during a cold morning run with his brother, Dave Jewell was first inspired to pursue a career in the world of running shoes. While his brother dreamt of working for Nike, Dave, sporting New Balance shoes at the time, declared he wanted to work for them. What began as a casual ambition grew into a lifelong career that exceeded even his early expectations.
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For over a decade, Dave held what many would consider a dream job as a footwear buyer at Road Runner Sports, where he developed a deep understanding of running shoes. His expertise then expanded on a global scale during his time working for adidas. As he considered the next step in his career, New Balance reached out, impressed by his detailed reports on running shoes from the Ironman World Championships. They invited him to bring that same insight to seven major races, including the Boston and New York City Marathons.
That was over ten years ago, and Dave has been a key figure in the running shoe industry ever since.
OUR MISSION
We are dedicated to providing accurate and actionable insights that empower running shoe brands to make informed decisions and drive innovation.
Our team is committed to staying at the forefront of market research methodologies and technologies to deliver unparalleled value to our clients.
CORE VALUES:
Data-Driven
We are passionate about leveraging data to uncover meaningful patterns and trends that drive strategic business decisions.
Insightful
We strive to provide insightful interpretations of market data, enabling our clients to gain a competitive edge in the dynamic running shoe market.
Collaborative
We believe in fostering collaborative partnerships with our clients, working together to achieve mutual success in the highly competitive athletic footwear industry.